Cadbury’s Boost Protein +

To celebrate the launch of Cadbury’s Boost+, the team ideated, filmed & created a four part series involving “Stevothemadman” trying out different jobs that aren’t his regular one. The four part series garnered over 2 million views on social media in under 30 days. We leveraged popular figures from different industries to help maximise the reach of this content, including UFC fighter Danny Roberts.