DriveTribe & FoodTribe
AT SOCIAL fully managed DriveTribe & FoodTribe Social Media accounts. Our team evolved both the organic, paid long & short-form digital facing and Social Media campaigns with Lexus Worldwide, eBay.co.uk, Halfords UK and Tefal UK, working with various in-house teams to organically achieve over 130 million reach throughout 2021, and helped push the YouTube subscriber base to over 2.2 million in under 18 months.
DriveTribe is an unmonitored social networking platform founded as an online hub for auto enthusiast content and digital socialising. Founded by presenters Jeremy Clarkson, James May and Richard Hammond, the platform was characterised by their use of themed 'tribes', which allowed users to join groups of enthusiasts with similar interests